A common thread about startups is that most are pressed for time and money.
They know they need to establish their brand, but they lack the significant funding of most established businesses.
Many try to get ahead in an attempt to pique the interest of journalists and secure media coverage.
They understand that the longer it takes to create a name recognition, the longer it will take to generate sales and profitability, but they are not sure how to get the process going.
Here are five publicity stunts for startups to quickly attract the attention of newspapers, radio and television stations, and generate the publicity necessary for immediate growth.
# 1. Create a short summary that highlights what makes the company special and why it is different from other companies in the market.
A startup should avoid the standard press release if possible.
The common mistake is to create the typical version and send it everywhere in the hope that something will stick.
Instead, depending on the type and scope of the business, offer an exclusive story to the media with lots of news “hooks”.
Point out interesting details and publish your local business newspaper, daily newspaper, or television station announcing your business launch before it happens.
You can put together an interesting summary with an eye-catching title. Journalists like to publish stories and are always on the lookout for new business they can write or talk about.
Companies can always issue and distribute a standard press release later, after one or two major media outlets have published the story.
# 2. Develop a short quirky video for social media.
Video, of course, is used a lot in today’s highly digitized world.
A video can humanize owners and team, and get people talking about it.
Many people also prefer to see something than read about it.
A video can help cover all the bases. It can represent some excitement and show aspects of business printing that you cannot deliver.
A company can also link their video for added public relations value when the company sends out its press release.
# 3. Host a special event.
A special event can generate excitement for leadership, team, and recruiting. The right type of event can also have a lot of media value.
Creating a special event is where creativity comes in. You can do something a bit out of the ordinary, like create the world’s largest cheeseburger or sell 50 dresses in 50 hours to generate income for a nonprofit or repair a home for a homeowner in need if you are a business. painting or construction company.
You can do something related to computers if you are a technology company.
There are many ways to run an event and achieve your goals. Remember that a business will need something visual if it wants to attract local TV stations.
# 4. Linking with a charity.
Community outreach can be a key part of a communications program. A startup can develop something from scratch that benefits a local charity and attracts media attention.
Editors and producers like companies that do something creative and give back to the community.
You can do some special things with nonprofits that involve taking your pets to work or young children. The media love dogs and children.
# 5. Advertise your press coverage on social media and your website
Your newsroom needs to be kept up to date, and make sure to link to your stories across all of your social channels.
Print, video, and digital technology also pit against each other with the benefits of SEO.
Keep in mind that the more coverage you get and the more media relationships you establish, the more credibility you have for future stories.
