There are many ways to make your music heard today. The easiest way is to post a music video on YouTube and hope it gets some attention for more than enough You Tuber watching and listening to on your favorite channel. More than enough recording artists have become famous due to their exposure on the second largest engine of its kind. Although conventional radio is still the most popular form that receives the most attention, there are new players in the broadcasting game. With current technologies and progress with the use of the Internet; the transmission field is balancing out. There are a variety of ways to market and promote to consumers; giving music lovers more options with listening to new artists who may never end up on commercial radio.
Out of some of the biggest broadcast media giants like: Cumulus Media, Hubbard Broadcasting, Entercom, IHeartMedia, Summit Media Group, just to name a few, these are the stations that control mainstream radio across its sister stations. Then there are much smaller family radio stations that may have a portion of listeners with limited amounts of wattage power to broadcast through certain regions in their own communities, making viralization virtually impossible.
There’s a new sheriff in town speaking to Independent Radio. They are becoming popular and competitive in the music industry as more and more music lovers find new ways to listen to their favorite artist. The model and format to some extent are pretty much the same as mainstream, with the exception of indie radio personalities, who are quicker to play new artists and help launch or re-launch musicians from the mainstream. past and present, helping artists reestablish their careers in entertainment. business.
Although most independent stations are all online today, some are only on the air for a few hours a day and many are not on 24 hours; twenty-four hours a day. One of the advantages of working with freelance radio personnel is their realistic approach to communicating directly with the artist. So the next time you and I get ready to listen to new R&B, soul, neo-soul, some soft jazz, pop, funk or inspirational music on the go or in the comfort of our homes, let’s remember the radio stations. independent and the good times pass. Thanks to current technology there are more than enough options to listen to your favorite artist. Conventional radio is just one of the oldest formats that still exists, but independent radio stations are and will continue to be a driving force in the music industry to help all artists succeed in this astute and competitive business.
The goal of every recording artist or new record label should be to become a household name in their particular genre and to use as many media resources as possible to make their popularity known to active fans around the world.
