Simply put, to build your online community, you need to provide them with value. They want to be sure that the information you give them is accurate, honest, and most importantly, that it works for them.
But what does your online community really want and need from you, and how can you be sure you’re doing it right? The best thing to do is ask them, but in the meantime, here are some things your online community probably wants from you right now.
Worth
They want you to provide them with value. That means the time they spend engaging with your content should mean something to them. For example, if they read your 10 tips blog post, they’ll get actionable advice that solves a problem and provides value.
Information
Depending on where your customer is in their buying journey, they will need information. From the beginning of their research to the actual purchase of the product, they want data from you that they can use and understand that explains who, what, when, why and ultimately how.
Transparency
Your customers don’t want to be treated like they’re ignorant. Keep them informed if there are any issues, problems or concerns. Also, keep them informed of positive news too. Do not hide when something happens, such as price changes, technological failures and other human things that happen. If you are honest and seek excellence, that is all they can ask for.
Sensitivity
Every time a customer interacts with your business, they want to feel heard and understood. He must be able to put himself in his clients’ shoes to serve them well and give them what they want. If they contact you and you don’t respond in a way that works for them, they may not even feel heard.
control
Today’s customers prefer to monitor how they contact you. Offer many ways to contact you from email, phone, chat and more. Anything you can offer to reassure them and give them back control over the process will help them trust you more.
Solutions
Regardless of what you sell, they want solutions to their problems. If you have a solution to their problem, then that’s what they want. Of course, you also need to know how to present that solution in a way that they understand and feel gives them the choices and options they want. For example, various product formats as well as payment options.
