How to make email marketing work

Email marketing is one of the most important and effective forms of marketing ever invented. The conversion rate for appropriate email hovers around 4-7% over time. This is because a new customer needs to see a brand 7-8 times before they trust it enough to buy something. Email is the perfect way to do it.

Use the right software

There are many different types of email marketing software available, but you should read the fine print to make sure you can do what you want to do with it.

Autoresponder series

No matter what else you do when it comes to online marketing, when someone joins your list, make sure you send them something no less often than weekly. Less than that and they’ll forget about you, and they might even think you’re spamming them because they forgot. Configure the emails activated in the service to be sent on a regular basis.

electronic courses

A great way to complete your email marketing autoresponder is with an e-course that offers daily or weekly information and assignments for your audience. This is not only a good way to teach them something, but also a good way to suggest other products.


Some marketers use newsletters to send information to their audience. Newsletters are usually larger and are also available on a website for a subscriber to view via email or on site. A newsletter can be published monthly or more frequently. Be sure to tell your audience how often they will receive the newsletter so they know what to expect.

Effective art titles

It’s very important that your headlines and subject lines are specific, keyword-rich, and something your audience wants to open up and see. Don’t be misleading or too cheeky as people don’t click unless they know what’s inside.

Personalize email

Automatic reply technology allows you to personalize an email based on the information you have collected from your audience. You can collect the name and email, and then you can send your email to, “Dear sally,” instead of anyone.

Don’t forget the call to action

When you email anyone for any reason, you must include a call to action. It could be to share the newsletter with others, make you like them on social media, try the software you recommend, or something else entirely.

You just can’t have a good online marketing plan if you don’t include email marketing. In fact, everything else you do should lead to building your email list. A specific email list will allow you to give yourself a raise whenever you want.

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *