Logo design, it is important that you know exactly what you are designing. It’s a very wide world, and creating a logo that is purely unique and invisible can be difficult, especially when it comes to creating for a large company. There are a number of ways you can set your design apart from others and stand out from the crowd, and this article will teach you exactly how to do it.
1. Go back to basics: It’s important that your logo attracts attention, but sometimes making it too flashy can turn into an eyesore, especially if you’re dealing with a large international company. Simplicity is a core rule, and while some of you may think that rules are meant to be broken, in this case they are definitely not meant to be. The largest companies keep this strict rule, and most major sports brands keep it simple but effective, making them the most recognized on the planet.
2. Consider customization: Over the decades, there have been several different logo styles to adorn billboard and television ads. But which one of them looks the most unique and recognizable? A certain soda brand has been using the same font style for over a century and has continued to dominate the soda industry for as long, and while keeping it simple is key, it’s also important to incorporate a bit of unique and creative flair.
3. Accept public criticism: In the last decade, social media has experienced a massive boom and continues to do so, and with the increasing number of people using it, almost all men and their dogs have developed an opinion about something or another. . That is why it is important to accept comments and criticisms from the public, whether negative or not. However, by saying that, you must learn that no each Feedback is going to be clear and pleasant, and you should expect the occasional troll or bullying.
4. Add personality: yes, the first rule states that you should keep it simple, but this does not mean that you should make it completely bland and devoid of any emotion. Adding a personality style makes your logo the center of attention, making it noticeable and leaving an impression on viewers’ minds. If the logo leaves an impression, this can lead them to have an interest in the product and in turn may even create a new customer for the company. There are a number of companies that have done this and gone on to become multi-billion dollar industries.
5. Understand colors and their effects on the human psyche. It is widely known that colors have an effect on the human mind. Various shades of green can represent balance and calm in the mind, while strong reds can make the mind consider you hostile and angry. However, when colors are mixed, they can influence the mind in many unforeseen ways and leave a lasting impression. McDonald’s is one of those companies that employs strong reds and yellows, making it instantly recognizable as a fast food company, with yellow employing an emotional response and red employing a physical one, linking hunger and desire to each other.
It’s a vast world of logos, and standing out from the crowd is no easy task. But with these tips, you can be sure that, with a little knowledge, you can develop your own style and ensure that your logo is noticed and put on the map of the big industries.
