PRODUCT REVIEW: Wink Frozen Dessert

Do not buy Wink Frozen Dessert without reading this review. This vegan, fat-free and sugar-free diet food has two enthusiastic thumbs up and eight fingers down.

Unfortunately Wink Frozen Dessert is classified as a food. I had a pint of their dark chocolate last night. When I looked at the ingredient list, the only two substances that were recognizable as “food” were cocoa powder and ground flaxseed. Other ingredients include inulin, pea protein, guar gum, stevia and monk fruit extracts, and a substance called “natural flavors.” Please note that “natural flavors” is a general phrase for minor ingredients that are not required to be disclosed or listed by the food manufacturer. Often “natural flavors” include neotame, a potent excitotoxin from the same family of artificial sweeteners as aspartame. Neotame would definitely be needed to make the Wink product palatable because the stevia and monk extracts are not that sweet.

Taste wise this could be the Wink Frozen Dessert, it could be the worst thing I’ve ever had in my mouth. The look and texture of is similar to sherbet, but it doesn’t have the satisfaction that sherbet offers. The dark chocolate sample I tried barely qualified for chocolate flavor. Yes, the initial taste was slightly chocolatey, but after a second or two it transformed into something metallic and unrecognizable. It was not, I might add, a taste I wanted to cultivate. Immediately after eating I experienced a headache around my temples and a slight stomach ache.

As for nutritional value, a whole pint is only 100 calories, zero grams/calories from fat or sugar, and contains no dairy. The prospect of having a sugar free dessert for only 100 calories is what appealed to me. I should know better than to expect to get something out of nothing. Many of Wink’s marketing images include fruit, nut, and coconut chips, and these add-ons are definitely necessary to make this product palatable. It sure is easier, cheaper, and tastier to make your own sugar-free sherbet at home. Then you can also control the ingredients.

And lastly, the cost of Wink Frozen Dessert is impressive. Each pint costs $8, and Wink requires you to buy 4 pints, which cost $32. Shipping is another $9.99. Even with the free 1 pint discount for being a new buyer, the total cost was $33.99, which I consider money down the toilet.

Bottom line: when you see the cute Wink Frozen Dessert ad on your Facebook or Instagram, just scroll.

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