These terms are sometimes used interchangeably, but it’s pretty well established in the technical writing business that there is a difference. It’s not that one is better than the other, but, in general, they have different uses.
Flyer (also brochure and leaflet)
A flyer is a single sheet of paper, usually 8 1/2 x 11 (A4), used to get information to a large number of people at low cost. Flyers are popular for small-scale advertising.
Often they are literally throwaway because they are handed out at random or posted in public places in the hope that they will be read. If they are intended to be posted, such as on a bulletin board or placed in a window, they are printed on one side only. If they are to be delivered by hand or mailed, they can be printed on both sides.
The purpose of a brochure is to provide a limited amount of information for a limited time at relatively low production costs. Some common uses are:
- announcements of social or commercial events
- product information, such as a spec sheet left on new cars
- fact sheets distributed at a press conference
While desktop publishing has made it easy for non-professionals to produce quite sophisticated brochures, many businesses rely on professional writers and graphic artists for business brochure copy and design.
There is some disagreement as to whether a frills et a steering wheel they are the same thing. The preferred usage in standard written English is that a steering wheel is someone or something that flies.
Brochure (also brochure)
Brochures are often more sophisticated than flyers and more expensive to produce. Just as much time, effort, and expense can be invested in producing a quality brochure as in producing a short video. Companies produce millions of brochures each year, and a qualified brochure writer is well paid.
Brochures are used as information or sales resources that can be retained and read multiple times by a targeted audience. They’re typically displayed on shelves in airports, hotels, and doctor’s offices, but as random as it sounds, only people interested in the subject matter of the brochure are expected to pick one up.
They are not meant to be disposable. They are widely used as follow-up to initial sales contacts and as sources of supplementary information. An insurance company, for example, might use one brochure as a sales piece and then mail out a different brochure to provide details of its policies to an interested person.
There is no limit to the size or shape of a brochure, but the most common format is a single sheet of paper folded once to create four panels, or folded twice to create six panels. The first format is often referred to as one-fold or two-fold. The second is usually called a triptych or tripanel.
