The most common question I hear from my students is: “How do I protect my content from being stolen?” That is the wrong question. The best question is “How do I make a profit when my content is stolen?” Read on to find out why this is a much better question to increase your profits, and exactly how to do it.
If you want to monetize your published content, even if it is plagiarized or stolen, I advise and encourage you to infuse your “skills” training with “tool” recommendations to profit from information product thieves.
Many information publishers become so paranoid about students or colleagues stealing their content that they often add excessive security measures and make it difficult for even paying students to access their materials. This really doesn’t make sense when you pause to think it through.
World-class information publishers ask a more powerful and enduring question like, “How can I monetize my content even when it’s stolen?” The answer, of course, is to combine “skills” training (your content) with “tool” recommendations (your resources).
The difference between a “skill” and a “tool” is simple: A skill is what I do with the information and a tool it’s how you automate what you do (your newly learned skills).
Skills
This is what we teach and train with our prospects and clients. One of the skills I enjoy teaching the most is how to do teleseminars.
Tools
So wouldn’t it make sense for me to mention in my training the teleseminar service, InstantTeleWebCast.com, which I co-founded and use?
So when you’re training your prospects and clients, also talk about the tools you use, both the ones you own and the ones you’re affiliated with.
