As you read this, you will start to feel like every ad copy, every sales letter, every email marketing email you’ve read was keeping something secret from you.
Have you ever read a sales page and felt like you couldn’t resist the urge to buy?
That’s right, my friend, you have been the victim of at least 2 or 3 of the 7 hidden elements of highly persuasive advertising copy, without being aware of it. Even right now, as you read this, these hidden elements are gradually unfolding and being revealed to you, one by one.
The first of these elements is repetition.
Did you notice how I used the word “everyone” over and over again in the first sentence of this article? How about when I mentioned reading a sales letter and “can’t resist the URGENT TO SHOP”? This was the second item, built-in commands. The secret to doing this is to do it in such a subtle way that your reader doesn’t even realize you’re doing it. This, my friend, takes practice, but as you read it, you will discover more and more how easy it is to do.
Emotions are the third hidden element of highly persuasive ad copy because people often buy with emotion and justify logically. Imagine feeling very happy and excited about all the money you will be making once you buy that new e-book or join that new network marketing program, or buy the marketing system you wanted. People buy things that make them feel good, that’s all, plain and simple.
Using highly persuasive ad copy that attracts your readers like a magnet is like having a license to print money. Did you know that I just used the fourth hidden element of highly persuasive ad copy right under your nose? That’s right, using colloquial phrases like “license to print money” and “attracts your readers like a magnet.”
These words and phrases literally jump off the page and enter the subconscious mind of your readers. It’s like the fifth hidden element in highly persuasive advertising copy, subconscious mind control. Not like the type Jim Jones used when he convinced hundreds of people to drink poisoned kool aid, but more like the type marketers use on you every day, without your being aware of it.
You can’t persuade someone to do something they really don’t want to do. When your words create these powerful psychological emotions in your prospects, they are motivating them to experience the emotions you are describing to them. Your words allow them to sell your product or service.
Did you notice while reading this that he kept giving you commands that made you want to keep reading? That’s the sixth hidden element of highly persuasive ad copy, what I like to call “copy commands.” These are also embedded commands like the ones you learned earlier in this article, and they are designed to keep you reading.
You, like everyone reading this article, have experienced repetition, embedded commands, emotions, colloquial slogans, subconscious mind control, and copy commands. As you read this, you may have been wondering what the seventh and final item is … is YOU. Without you, reader, this article could not do what it is supposed to do. It was designed to teach you how to sell in words so you don’t have to mark for dollars.
Great sales copy is like money in the bank, but you need to know WHO you are marketing to. You must know what your customers want and tap into the minds and emotions of those customers. Tell them what you are going to tell them, tell them, and then tell them what you said. This is the secret formula for writing highly persuasive ad copy. Now you can go out into the world and use the thoughts, techniques and ideas to fill your bank account with large wads of cash.
