F-commerce is a form of electronic commerce that involves buying and selling things through Facebook, that ever-popular social networking site that has been growing, not only in popularity, but also in the variety of its uses, since it was launched. for the first time. eight years ago. Of course, other social networks have also been used for commercial purposes, such as Groupon, Saveology, ShopSocially and Lockerz; and there is a more general term – social trade – that refers to this phenomenon. In this article, however, we will focus exclusively on Facebook commerce.
Currently, e-commerce is only used to sell limited types of products. But that will surely change. Facebook has already launched a search engine called Wishpond, which allows users to search nearby places for the products they want. And retailers can create their own stores on Facebook and create search engine listings through RetailConnect, which also contains a widget that allows customers to locate the point of sale closest to where they live.
Facebook Commerce begins to spread throughout the European continent. The London Fashion Network, according to an interview with I-COM, “is already proving valuable to those who have Facebook Commerce stores set up.” Max Factor (P&G), a UK-based company, offers more opportunities than ever to buy makeup. French f-store La Roudette has integrated its PayPal payment system to bring up a new window, eliminating the need for users to log out of Facebook to complete their purchases. And Otto, a German fashion company, has also “jumped” into the field.
The appeal of selling on Facebook is so great that artists like Lady Gaga and old and established companies like Pepsi Cola are taking advantage of it. Given the amount of time that people in industrialized societies spend on Facebook and other social networks, the store that has a page there has a tremendous advantage in the market that it would not otherwise have. For the consumer, too, Facebook commerce has its attractions: you don’t need to leave the page to make your purchases, and once you’re done, you can go back to whatever you were doing before on Facebook. Some people and groups, such as Yahoo! Finance, you think e-commerce doesn’t work and is doomed, but it’s really the future of e-commerce.