Last year we improved a number of campaigns. We found that 2018 will be the year that PPC will explode. Google organic search results are dropping and PPC is still one of the ways you can get the best Google search result for your desired keyword. Here I am going to give you 4 important tips to improve your pay per click campaign in a convenient way. Then let’s get started
1. Make use of the call-only campaign
The call-only campaign is the best way to reduce the cost of your advertising. In this campaign, a call extension is added in your ads. When someone searches for the desired keyword they are targeting, they see a purchase option. The call-only campaign helps people call you directly without going to your website.
2. Test the copy of different ads
Test out new ads that get copied frequently and then select the best one that works well in the way of getting impression and leads.
3. Target a specific device
Most of the digital marketers run their PPC campaign before knowing their audience and this is the main reason for their failure. Before starting a new campaign, ask yourself who is the right audience for your campaign and what device they use between mobile, laptop or tablet. After knowing your target audience and their device, set up a campaign and create a beautiful landing page to capture leads.
4. Use a long tail keyword
Long Tail Keyword are those keywords that have a combination of 4 or more words. If you use these types of keywords in your campaign, the cost of obtaining leads for your campaign is reduced because these keywords have less competition and are less expensive.
These are the top 4 tips for PPC marketing to maximize your bottom line in terms of leads. I hope you like this article, so if you have more questions about digital marketing, you can post a comment below. Thanks!
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SGM is one the best Digital Marketing Service Provider Company in Indore. We're also experts at finding the best spot between Google's guidelines and what is commercially right for you.We're a close team of digital Marketer's, SEO expert, E-commerce Optimization & Social Media advertising and marketing specialists, web Designers & developers who work together to create stunning, engaging digital experiences.
We take client satisfaction in handing over only the best. And whatever we do, always measure, analyze and innovate new way.
