The digital landscape continues to evolve significantly, causing agencies and businesses to look for better ways to attract potential clients and promote brands in the most effective and innovative way.
The advent of video content seems to be taking center stage with new technologies tipping to increasingly favor the video market. Without a doubt, there has been a further growth in the use of social networks like Facebook, Pinest, Instagram, Snapchat and Tumblr over the years.
It does not mean that video marketing is something new. It has been around for many years. However, we are now seeing the advent of the growing power of video marketing and the value of visual content, as well as how it has become an important attribute in almost every media channel.
According to HubSpot research, 54% of consumers want to see videos from the brands they endorse versus email newsletters or social image-based content. As one of the fastest growing and most aggressive forms of marketing tools, video marketing is one of the things every marketer should be using today.
HERE IS WHY
Video marketing has the power to ignite lustful memories
HubSpot revealed that video content is more memorable compared to text and images, stating that 80% of customers can remember a video they watched a month ago.
Video illustrates a brand’s story, personality, and product with the use of sound and images at a faster rate than words. Due to its visual and auditory use, it becomes easier for users to remember than they would with text content.
Content capture is of particular importance amid content overload. Therefore, it is of the utmost importance for marketers to create videos that are more creative and memorable while also communicating brand strategy. When users remember your video, they will remember your brand.
Boost the SEO of the site.
HubSpot reports that 80% of marketers who use video marketing said that video has increased the time customers spend on their websites. Relevant video marketing content can dramatically improve your site’s SEO by driving people to your home page. Video also has the power to influence consumer purchasing decisions. Consumer apparel has moved online; many people are now shopping online.
Can be easily shared on social media
When users share your videos, it helps expand your reach online. It is typical for people to share the videos they enjoyed watching the most with their friends, family, colleagues, etc.
What’s even more exciting about video content is that it adapts to consumption on all devices, from desktops to mobile phones, making it easy to use and accessible. According to Diode Digital, 60% of viewers will engage with a video post before a text post. Large video posts usually go viral on more social media than text content.
All marketers should start implementing video marketing strategies for their business. Video marketing is the revolution that is now setting the stage for future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can grab their attention and make them want to get the product or service you are selling.
The only way marketers can stay relevant and keep up with the ever-changing landscape is if they invested in a cutting edge form of content and that is video marketing. Photos, infographics, memes, illustrations, and videos are just a few forms of visual content that have a huge impact on how people consume content.
