Whiteboard videos are being widely used to fulfill different communication purposes. Research shows that whiteboard videos dramatically improve learning. They engage, educate and entertain, all at the same time. How?
Before we find out, let’s first understand how people try to grasp a complex concept when they first learn it, and what tools best help make the learning process effective.
Mental tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known for a long time. This tendency to co-relate existing concepts with the learned one, helps us absorb and consolidate the new information in our memory, in a better and faster way.
Tools that best help explain a Complex Concept
Understanding a complex concept often requires us to have multiple ideas in mind. Visual representations (diagram / graph / image) help to do exactly that. Remember how we were taught ‘stamina’ in science classes? We still remember the representation of “resistance” by a wavy line that was intended to indicate “interruption”. It is not like this? Using a visual representation method, a complex concept could be condensed into an understandable representation, making the concept much easier to relate to and remember.
Analogy is an effective tool, especially when explaining a complex concept to a beginner (or layman). By comparison, a complex concept could be explained briefly and precisely.
How the Whiteboard Animation Technique uses one or both of these tools to enhance the learning process
The whiteboard animation technique gives you the opportunity to build for your target group, a dynamic visual representation (motion graphics). It goes without saying that it is a more powerful communication tool than a static visual representation (diagrams / still images) since it is essentially a video. And we are all used to watching videos (on TV, in theaters) with a lot of predisposition and total involvement. Watching videos equals entertainment.
What is more revealing is that since any visualization can be storyboarding and animated into a beautiful whiteboard video, it gives you the opportunity to develop a perfect understanding of your complex concept by using associated concepts, already existing in the minds of your viewers. Basically, you could use the viewer’s tendency to relate new and old ideas, in the best possible way, presenting ideas that could be better related and used to explain your complex idea.
Simply put, you could offer viewers the closest and most suitable visualization that could help them understand your concept faster and better.
In a way, a whiteboard video recreates the classroom setting. The voiceover acts as a replacement for the session moderator, and the animation part appears as a series of diagrams that are drawn quickly (as in real time), right in front of the viewers’ eyes. This simulates a ‘Learning environment‘that attracts, educates and entertains viewers, making your video viewing experience memorable! Isn’t that what you were looking for? An environment that makes your TG voluntarily learn about your concept and how they could benefit from it.
Make an amazing whiteboard video and educate, engage, inform, inspire, entertain, or fulfill any other communication purpose of yours with a much higher chance of being heard and remembered! Whiteboard videos are sure to get you recognized!