Many people may believe that a physical brochure is not necessary in the digital age. However, professional brochure design for your business can be a very promising prospect development tool. Whether you’re presenting at an initial sales meeting, trade show, or other event, the brochure is highly effective in reminding your prospects of the services you offer. Additionally, the Brochure can help you position yourself as a legitimate business and allows you to clearly outline the important messages that add value to a particular service or product offered.
Here are three key design elements that every brochure should include:
A well-designed brochure with an attention-grabbing cover can mean prospects are likely to take a proper look. If the Front Page cannot attract interest, there is a risk that some will not even bother to open and see the inside of the Prospectus. A useful technique to capture the interest of the potential client is to combine a clever attention-grabbing headline with a visually appealing design. Preferably, the title or cover text should point out an important benefit to potential customers.
interesting content
The content of the brochure should be attractive and interesting, and it goes well beyond explaining the history of your business. Instead, the content is best direct to the type of service or product being offered. You can outline the essential elements, such as how a service can help you get more sales, reduce costs, save time, or run a business more effectively. For example, the content can focus on potential challenges or issues a customer may face and how you can offer a service that is much better than the competition. Add visual elements to the text, such as images, tables, and graphs, to avoid simply having large blocks of text. Any text or visual elements used should help get your message across quickly.
The brochure’s primary purpose is to help nudge a potential customer into the next stage of the sales cycle. The call to action may vary. This may include calling for a free quote, contacting you to receive a downloadable white paper, or visiting your website. A proper call to action will let readers know exactly what is expected of them. Also, the call to action needs to be prominent on the page and really stand out so it doesn’t get lost.
