There are many benefits of social media marketing in Orange County, California. The top 3 include developing lasting customer relationships, building brand recognition, and expanding your online presence.
Participating in social media marketing within Orange County, California can be a full time job. There are several steps involved and a plan must be developed to interconnect a variety of online marketing strategies.
This region of the state is known for its competitive and forward-thinking nature and is home to the wealthy communities of Newport Beach, Yorba Linda, and Coto de Caza. While not everyone in Orange County is wealthy, it never hurts to market like the rich and famous.
In fact, a good way to learn about social marketing is to research celebrities. Follow them on Twitter and Facebook to see what kinds of marketing messages they’re sending. Chances are you won’t find Ashton Kutcher constantly promoting Nikkon cameras. Instead, he shares tidbits from his personal life and interacts with his fans.
Another option is to follow OC companies that are involved in social media marketing. Facebook is a great place to locate local businesses. Just type ‘Orange County California’ through the search function and you’ll be presented with a long list of options.
Mayor Teresa Jacobs has a fan page. The City of Orange County uses Facebook to promote local events and community gatherings. Dozens of local real estate agents participate in social marketing, as do restaurants, nightclubs, day spas, pet groomers, and beauty salons. You can learn a lot about the do’s and don’ts by following local businesses.
While it may seem easy to engage in social marketing, it requires a commitment to interact on a daily basis. After all, social marketing literally requires companies to be social with their fans and followers. This place is all about fostering relationships. Those who take the time to strike up conversations will build a loyal customer base that they can build on for years to come.
Before you dive into social marketing, it’s smart to do your research and enroll in a marketing training course. Doing so can save time, money, and frustration. Another option is to work with a social media marketing consultant. These professionals can help develop a strategic plan that incorporates a variety of Internet marketing strategies to maximize results.
While Facebook and Twitter are considered the top social networking venues, there are other powerful strategies out there. These include local search directories, social bookmarking, and comment posting on like-minded blogs.
Local search is an essential tool that helps customers locate OC businesses. These directories are similar to print yellow page books, but offer additional benefits. Businesses post a listing to include address and contact information, hours of operation, driving directions, and maps.
In addition to posting through the major search providers, it’s important to search specialty directories such as the Orange County Creative Directory, EasyOC, Made in OC, Orange County Resource Guide, and Find in OC.
Social bookmarking refers to sites like StumbleUpon and Digg that allow people to bookmark favorite websites and share them with others. A good example of using social bookmarking comes from a client who owned a gym. She promoted healthy recipes posted by food bloggers and newsletters published by nutritionists, weight loss coaches, and dietary supplement manufacturers.
Social bookmarking connected you with valuable resources that enthusiastically promoted your gym and helped grow your customer base. This technique didn’t cost a penny and allowed him to bring beneficial insights from industry experts to his clients.
Posting comments on like-minded blogs or community forums is another form of social marketing. Every time a comment is posted on the blog, it provides a link to your website. This strategy is also a form of online link building and is an integral element in increasing search engine rankings.
As you can see, there are many ways to get involved in social media marketing in Orange County, California. It may be advantageous to commission this project to a marketing agency with experience in social networks. Working with professionals can speed up the process of developing a strategic plan and ensure a successful outcome.
