Plain and simple, if you don’t market your book, no one will know about it and no one will buy it, which makes writing it an incomplete exercise. If you really want to make money and experience all the benefits of becoming an author, you need to market it.
As promised, here are some tried and true marketing tools.
Advertising, particularly online advertising, can be beneficial in gaining attention, if not directly leading to a sale. You can also consider buying ad space online with blogs or other websites that have a similar theme to your book. Then all it takes is one click to your website and a potential sale is made. Also, web ads can be much less expensive than print ads.
Publishing articles is a great way to gain credibility and attention for your book. Articles available on free websites are an amazing way to drive traffic to your website. Posted articles are read by visitors, who then click through to your website for more information. You can also check online and print publications for article ideas. You can write for companies and organizations that share a similar theme. For example, if your book is about youth basketball coaching, you might contact coaching associations to see if they are interested in including an article in your newsletter on dealing with difficult parents or motivating players. youths.
Book signings are required whether you are self-publishing or publishing through traditional media. The key to a book signing is to turn it into an event.
Attend conferences and trade shows that may have a similar theme. Again, you’ll want to present your book and topic in the most exciting and interesting way possible for a chance to sell your book.
Community events and organizations. Many community events and organizations are eager to get speakers. You can give talks anywhere from 20 minutes to 90 minutes about your book and your business, which will give you lots of leads and a good number of long-term customers who will be eager to receive your information.
Press releases are a very inexpensive way to get the word out about your book. You can send your release to media contacts and post it on the web. This makes it available for resources around the world to reprint.
These are just some of the marketing options available to you. When you have a website, the marketing options available to you are limitless. Jumping around and tackling all of these marketing tools at once can be time consuming and overwhelming. Instead, focus on one or two at a time to ensure your time and effort is rewarded with book sales, which is the ultimate goal, after all.
