Basically, a logo design is meant to be a graphic representation of your business. While it is true that your business name is generally how people will identify your brand, the fact is that a logo provides a small, simple graphic that people will associate with your business name and therefore Also with your brand. In short, everything is interconnected.
For a photography business, your logo design will play an additional role by being a convenient graphic that you can use as a watermark. While you may be able to print your business name as a watermark, the truth is that this will generally interfere with the photos you take much more than just a small graphic placed in the corner of the image.
Graphic representations are something that people can relate to on a different level than business names. Everyone remembers the Nike ‘swoosh’ logo and the distinctive Coca-Cola script. These graphic representations tend to stay in people’s minds much longer than regular names, so your logo design will be key to making people remember your photography business.
Now that you know exactly why a good logo design is necessary for your photography business, it’s about time you went out and started designing one. Let your creativity fly. Since you’re a photographer, you should have no problem creating a simple pattern that’s unique enough to use as your new brand logo.
