I recently learned that one of the best computer and software developers said early in his career (and I am paraphrasing), that the person who creates ‘online communities’ on the Internet will make millions.
Although this computer designer missed his chance to create one of the world’s largest online communities, how true does that statement ring today? Our entire online world is all about community these days, isn’t it?
According to a recent infographic I recently saw, each Facebook user spends an average of 15 hours and 33 minutes per month on the site. As a marketer whose job it is to spend time and money on these sites, I certainly enjoy these online communities and lose track of time, until I started applying a personal sixty-minute rule to my daily marketing activities.
If true. I’m the first to agree that it’s hard to escape the allure of looking up old friends on Facebook, watching the latest movie trailer on YouTube, RTing on Twitter, Digg-n stuff, and meeting up with like-minded colleagues on MeetUp. . These addictive, enticing and enticing platforms should not distract us from our purpose, which is to engage our fans and followers and to be “social” in a way that stimulates conversation and dialogue with those who know, like and trust us and in our business.
It’s no secret that social media is a disruptive force in marketing for business professionals in this modern age of technological innovation and relational challenges. Social networks have changed the world of marketing in the coming years. Imagine if the printing press, radio, television, the brochure, the business card, newspapers, and billboards were all invented and released to the public at the same time. That would be a lot for any business to capture effectively. Essentially, that significant learning curve and workload has been freed up for marketers and businesses due to social media just in the last few years.
But after spending hundreds (if not thousands) of hours inside the time bubble of these cool social media-focused sites, I can tell you that it’s absolutely possible to manage and navigate your entire business and marketing presence in sixty minutes a day. .
I am convinced that those who learn to manage their time better and be more productive will be the marketers in social media marketing who will stand out as experts in their profession. Yes, marketers like me spend enormous amounts of time managing our online presence, but that’s our job. We are supposed to be online updating our various Twitter pages, channels and feeds. Now, with the advent of social media dashboards or online command centers, my daily logins and work on social media have changed drastically in recent years.
Here are some helpful tips and resources that I use regularly.
Create your profiles and then start monitoring and managing your profiles.
Once your profiles are designed, updated with the appropriate marketing details and you have experience engaging, posting and sharing content on each of the platforms you have chosen that are most relevant to your business and target audience, you can make use of the social networks. in 60 minutes a day.
Why are social media panels important?
- Dashboards allow you to manage multiple social profiles
- Dashboards let you track mentions of your brand
- Dashboards allow you to analyze social media followers and followers and get detailed traffic analytics.
- Dashboards allow you to see most of your profiles on one screen
- Dashboards allow you to schedule posts days, weeks, and months in advance across multiple profiles and social media sites.
- Panels allow you to participate from one place instead of multiple individual platforms.
If you don’t currently use a board for the majority of your activity, it will absolutely change your perspective and engagement on social media. Dashboards eliminate the need to log in to various social media platforms and you can stop toggling between screens, all of which will save you a lot of time. Trust me, I’m speaking from experience here.
Explore your options and choose the right dashboard that works for you.
There are plenty of options to choose from. You can choose from Hootsuite, TweetDeck, Sprout Social, Ping.fm, NetVibes, MarketMeSuite, Jungle Torch, Trackur, and more. There are too many to list, but explore some of them. Most have free accounts or trial periods that allow you to really choose the one that works best for you.
The 20-minute rule for social media engagement: morning, noon, and night.
Whether you use your dashboard to engage with your fans or followers, following one simple rule will allow you to effectively “be social” for sixty minutes a day. When you spend twenty minutes in the morning, twenty minutes at noon and twenty minutes in the afternoon or before the 5 o’clock bell, there is enough time to greet your followers/fans; post updates to your profiles; post some (not all) of your original content; republish your content; interact with people through its platforms; answering and responding to questions/mentions, and maintaining a visible and active business and personal profile online. Using this “Be Social in Sixty Minutes a Day” will now give you enough time to keep your profiles relevant, up-to-date, educational, social and viewable on a daily basis.
