Many business executives don’t realize the value of web design when it comes to marketing performance. In fact, it can lead to the success or failure of your campaign, especially if you are marketing online. Your business marketing might grab the attention of viewers and get them to act, but your web design determines whether they will make the purchase.
Some powerful arguments that design is important in a marketing campaign are:
According to studies, 75% of Internet users say that based on the design of a business website, they could tell if a business is credible. Apparently, people tend to buy from companies that have good credibility. If your website is poorly designed, you are more likely to lose customers. Therefore, you have to make sure that your website reflects your business as legitimate and trustworthy with the help of a good quality design.
Another strong argument regarding web design is that it directly influences conversion. Making a few changes to website design elements for a marketing campaign can greatly improve conversion. In terms of advertising channels, only small conversion improvements can allow you to outperform the competition. When you get more profit from advertising, you can invest in more ads and drive out other promoters.
Even if you advertise offline, people will search online to see your website. This shows that your website works like a digital business card. You need to make sure that your web design reveals your marketing efforts as well. When a visual presentation isn’t organized, your marketing won’t have the impact you expect. So your better design is consistent so lead conversion will continue from the first offline contact.
When it comes to continuing to convert, make sure your website clearly indicates your brand. Since a visual presentation plays an important role in your brand’s core message, your web design should be able to convey a lot about your brand. In essence, you want your website to make a good first impression that lasts.
Design is not simply the visual presentation of a website, it is much more than that.
Web design is made up of the site architecture, user interface, and usability that lie beneath the surface. Once you improve these aspects, it will lead to a longer time spent on the site, a lower abandonment rate, more referrals, and an improved conversion. You should do more to improve these aspects of the design to get the most out of your marketing campaign results.
Now that you have gone through the aforementioned points, you already know the importance of web design in a marketing campaign. It has a direct and indirect effect on the effectiveness of a campaign. For this reason, opting for a quality design is a good investment if your site is not performing too well at the moment.
