Digital menu boards are used in less than 20% of restaurants nationwide. The other 80% are unnecessarily missing out on some incredibly easy and effective ways to increase your bottom line.
What’s today’s special?
More than half of restaurant patrons look at menu boards specifically to find out what’s special. But unbelievably, nearly half the time, the information these eager customers were looking for, literally with their money in hand, was nowhere to be found! For 80%, it’s easy to see why. Imagine how difficult it would be to change static whiteboard signage every time your special changes. For owners of digital display systems, what appears on your screen can be changed at the touch of a button, and changes are automatically reflected in your POS system as well.
This disadvantage is especially overwhelming if your main target consumers are younger. Millennials, perhaps the most important demographic group for QSR establishments, have fewer customs in everything, including the food they eat. They are looking for new dining experiences and their special meals are the prime candidates. Why would you want to miss this opportunity?
A picture is worth more than 1000 words:
QSR customers are in a hurry. They will not take the time to read lengthy explanations. That’s why images are essential, especially if you’re promoting a new menu item. An enticing glimpse of your latest promotional special, in all its luscious, vivid color splendor, will have your customers reaching for their wallets much faster than any verbal description. While posting great images is as easy as a few taps on a keyboard for operators with digital display systems, it will present much more of a challenge for those still struggling with whiteboard or painted signage.
Greater control with digital signage:
For franchises or other types of multi-site operators, what customers see on menu boards can be centrally controlled. A new limited-time offer and price can be made to appear at all of your locations, whether they’re across town or across the continent. And, if you’re spending millions advertising that big new blockbuster deal on the web and on TV, you want to make sure that what your hungry and eager customers see on your menu signs is in sync with the expectations you spent so much time on. , effort and money in the creation.
