Everywhere you look, someone advises you to make the most of your plans to increase the activity of your business through social networks. Unfortunately, it’s not as simple as most advocates would have you believe.
Do you have a lot of fans on Facebook? Is your LinkedIn account full of followers? If you were lucky enough to get on Twitter early on, you rose to the top of a tidal wave of followers.
Let’s see another topic…
How many of these followers that you managed to get are now signed up to your mailing list?
If you accumulate thousands and thousands of followers on your social networks, what use are they to you? Chances are very few actually interact with you.
What’s worse is that when you post to connect with your followers, a new post on the social site will push your post down in what seems like just minutes after posting.
People who subscribed to your list
In contrast, people who subscribe to your list from social networks are always available for easy contact via personalized email, so you should do your best to use social networks as a vehicle to get subscribers. for your list.
Even though you work hard to stay engaged on social media, your competitors are also trying their best.
The post you worked so hard to make perfect and linked to every social media you could, other users and your posts will put it at the bottom of the page.
Social media can build your list
Sending an email to your list is a personalized contact, away from the millions of people on Facebook or Twitter. You had the opportunity to offer valuable content, be it an e-book or a video, that people on your list can download.
All they had to do was provide their email which went directly to their list. You also got permission to follow up with other emails.
Emails are intimate
When you send an email to someone on your list, you should write it as if you were talking directly to a person.
You will have greeted them by name and they will forget that thousands of people on your list received the same message.
It’s not like going on social media where they’re looking for what many other members may be discussing.
Your target audience is relaxed
These people followed you by choice, and they got to know you, trust you, and feel relaxed around you.
Although they may be exposed to a flood of posts, they are more likely to notice and act on a free download offer you may be displaying.
Gold Mine Creation List
Social media can be a goldmine for your list builder if used correctly. You should offer your landing page link discreetly so that it is readily available, but not obtrusive.
Social networks are for interaction and enjoyment of social contacts. So the business aspect should be kept subtle.
Be active
Be active on social media, get seen often so people start to recognize you, and you’ll be able to naturally invite people to join your list.
And your list will grow!
