If you’re new to online marketing, you may have heard of the need for mailing lists. The fact is that a mailing list gives you a list of prospects that you can contact at any time with offers. But not all sellers have mailing lists. Not even all seasoned sellers have one.
Here are three great reasons why you may want to capture people’s names and build a mailing list. First of all, it gives you details of potential buyers who haven’t bought your product yet. You can follow up with them. Second, once you have a customer, this gives you a reason to sell them additional products, because they’ve given you their email address. And finally, anytime you need a cash injection, you can follow up with these people. This is a way of life line in your internet business.
To get started with your mailing list to help you capture future prospects, imagine when people go to your sales page for your internet marketing product. Not everyone will buy the first time they visit your page. In fact, the vast majority of people won’t buy from you at that point. They must receive constant reminders about the product; taking into account the benefits and the reasons to buy it. That’s one of the reasons you can capture your name and email address as part of a mailing sequence. If you follow up with them afterwards and remind them to come back to your site, you’ll find that some of these prospects buy anywhere up to the seventh email. This automatically increases your total number of conversions.
The next reason you might want a mailing list is to follow up with existing customers. Once you’ve managed to make a sale, you’ll have someone who already knows your name and will be interested in buying from you again. So if you continue to contact them and bombard them with future offers, you can be sure of some future sales. That’s just a great long-term trading strategy. Every time you launch a new product, these people will be eager to hear from you. You can even promote affiliate offers from other sellers, such as joint ventures, using your mailing list as leverage.
Finally, this gives you the option of having a cash lifeline. Imagine that you are short of money one weekend and you are looking for a quick and instant cash solution. All you need to do is send a message to your mailing list asking them if they want to buy a product. This can be your own offer or it can be an affiliate offer. Failing that, you can even offer a service. Let’s say you’ll write articles or provide sales letters for a reasonable price. If you are an Internet marketing list, this can be a good lifeline to get an instant cash boost. So you never have to worry about money again as your list grows.
In general, I highly recommend that you start building a mailing list as soon as possible. Don’t put it off just because you don’t get a lot of traffic. Your list will pay for itself in no time by giving you the option to contact people and market your products to them.
