Selling cars for a living isn’t for everyone, but if you’re the right candidate to be a car salesman, these ten points will pretty much ensure that you become a successful car salesman. The job of a car salesman is a bit like having your own business inside a car dealership. Having your own car sales business allows you to control how much you earn based on your level of commitment to the profession. A successful car salesman can earn a six figure income and I have heard of some earning close to $250,000 a year. Implement these car salesman traits and you can join the ranks of top salespeople who enjoy the peace of mind and security of a six-figure income.
1. Commitment: As I mentioned earlier, you control your own level of success as a car dealer in direct proportion to the amount of effort and level of commitment you apply to the car dealership business. Most car salesmen work on commission, which can result in an irregular weekly paycheck that puts some people off being a car salesman, but the upside is that you’ll be paid according to your skills, abilities, and output. . A car salesman’s payment plan allows you to control your income as a car salesman, but you must commit to being a good car salesman without doubting yourself. There is no “I’ll try” or “maybe it will work”. There is only one level of commitment of 100% to become a successful car salesman.
2. Positive attitude: Being a successful car salesman will go hand in hand with your attitude. When dealing with a client, his tools are his words, actions, reactions and knowledge. When you interact with a prospective car buyer, a positive attitude is a must. You need to be positive and confident in order for the customer to feel comfortable and be able to make the important decisions it takes to buy a car. If you have a positive attitude, your customer will have a positive attitude and that will make selling to them much easier.
3. Goals: Setting and following goals is one of the common traits of the most successful car salesmen. They set targets for your monthly and yearly revenue along with weekly and daily targets for cars sold, raises taken, and closing rate. A female car saleswoman or top man pays close attention to her goals and tracks her progress, either daily or weekly. They know your status and there are no surprises at the end of the month or year.
4. Enthusiasm: The enthusiastic car salesperson has an advantage over the average salesperson. When he enthusiastically assists his prospective car buyer, it becomes contagious and his client becomes enthusiastic about the car buying process. Be eager and excited to show them the vehicle and its features and get your customer involved. A higher level of enthusiasm will pretty much make you a more successful car salesman.
5. Product Knowledge: Of course, product knowledge won’t guarantee sales success, but it definitely helps. Because buyers are in the habit of asking questions they know the answers to as a way of testing their salesperson. They are rarely important questions, but they do try to catch your car salesman in a lie. If they catch you lying to them about something small, they will never trust you when it comes to pricing and payment. Knowing the answers to your car buying questions will put you miles ahead of a car salesman who lies to his customer or doesn’t know his product.
6. Personal management: The most successful car salesmen and women have learned to manage themselves and their time efficiently. They don’t stick with bottom feeders waiting for rises and complaining about management, traffic, or whatever else comes to mind. They are busy calling, following up, and arranging deliveries.
7. Selling Cars Is About Relationships: Selling a car can occasionally be a quick business transaction, but most of the time it’s a time-consuming process. The person who is about to spend $20,000 on a new car probably won’t feel right buying that new car from someone they don’t like. People like to buy from people they respect, like, and think are the best people to sell a car to. All the steps to a sale are important, but the successful car salesman will always look, act and sound like a professional car salesman. Sell you, the dealer and then the car.
8. Have a Daily Plan: You know what they say, “if you fail to plan, you plan to fail.” The successful car salesman has a daily plan that includes all the things he needs to accomplish. Your daily “to do” list might include calling past customers, scheduling deliveries, ordering accessories, and of course, grabbing new products. Whatever it is, it is a plan to achieve your goals and become a more successful car salesman.
9. Stay in touch: When car salesmen are successful, you’ll notice that they sell cars to the same customer more than once over the years. They follow up with their past clients through letters, cards, email, or the phone. They inform their previous customers about sales, new models and special events that may be of interest to them. The seller is providing them with a service that they appreciate and then they come back to buy again and again.
10. Self-Improvement: A top-tier car salesman is always learning about new models, new features, and whatever else makes them better. They attend auto manufacturer training classes, monitor the competition, and are always looking for ways to make themselves more valuable to their new and existing car-buying customers.
These 10 tips and traits for a successful car salesperson will help you increase both your sales and your income by becoming an asset to your customer. There are always car dealers looking for good salespeople. The best car salesmen and saleswomen can work anywhere because they sell cars, lots of cars.
