Creating and selling courses online can be a great way to earn some income working online, but it can also be quite challenging to earn income from them initially.
However, even on a very small budget (or no budget at all!), There are ways you can promote your course online and try to make at least some sales.
1. Promote the course online on your social media.
Depending on the type of website you have, you may have social media accounts for your small business. Even if you have not yet set up social media accounts, you can promote your course online on your own private social media. Don’t forget to make your posts public so that friends of friends can see them and people can share them with their friends and a wider audience.
Find groups that are closely related to your online course topics and share them within them.
2. Create content about your course
People will not buy your course online unless you have managed to explain what it teaches and the benefits to be gained. Without becoming a pushy marketer, create content about your online course that sounds like something people would want to buy.
You can also offer to guest post on other websites, or create a couple of blog posts and give your new online course a mention at the end.
3. Offer a discount to customers
Everyone loves to feel like they’ve gotten a bargain, so if you cut the price by 50% for a few days, people will feel more compelled to make a quick decision and pay for it before the price goes up.
Be careful not to run discounts and promotions too often, as this will cause people to avoid buying it at full price and only want to until the next promotion arrives. Another great way to generate interest is to offer a free module so people have a chance to try before they buy.
4. Pay for advertising if you can
While budgets are usually very small when you start out, don’t worry too much about shelling out some money on advertising. Sometimes you have to spend money to make money, so while it may seem desperate at the moment, it will help you target your audience and attract people who are genuinely interested in your online course.
