Have you ever attended a house show? Maybe it was for makeup/skincare, kitchenware, or toiletries. Yew nothere’s a look at the settings.
There is a hostess with several of her friends excited to see what products the presenter has in store. There may be light or hearty refreshments depending on the hostess and everyone sits down to listen to the presentation. Home demos are the main drivers of direct sales.
The beauty of house shows for product launches:
- Immediate feedback from your audience. You’ll know right away if they like what you’re holding or talking about.
- The products are shown live and give the audience the chance to ask questions and get the right answers right then and there.
- The presenter has the opportunity to instantly engage with the audience by building relationships.
- Everyone on the in-house show forms an immediate bond/community due to the experience with the product, the host, and the presenter.
This sounds great, right? Well, what does this have to do with a webinar? EVERYTHING!
Are you familiar with QVC or HSN? Both are networks that have ongoing product segments throughout the day where presenters showcase their products.
The beauty of shopping channels?
- Buyers watch from the comfort of their home.
- Buyers can be in the US, the UK, British Columbia, the East Coast, the West Coast, it doesn’t matter. Location is not a factor as long as they have a TV.
- Buyers have decided to look on their own because they are interested in the current product segment. Going forward, the presentation is being delivered to the product’s ideal customers.
Still wondering what this has to do with a webinar? EVERYTHING!
Webinars allow you to reap the benefits of both an in-home program and a shopping network.
- Webinars allow you to engage directly with your audience. You can choose to chat via the computer or allow them to raise their hand and ask their question over the phone or directly from their computer.
- Because of the direct interaction, you can ask your audience questions and get immediate answers that can further help you as you continue to market your product.
- Your ideal clients will be those who participate in the session. Unlike a commercial or advertisement, you know for sure that they are interested because the thing is to engage and log in.
- As a presenter, you are no longer just a company, but a person. People connect and buy from people.
- The product can be demonstrated in the comfort of the presenter’s and audience’s home. You are not limited to your current location. Everything is just a click away. BONUS, this is something that a home display or shopping network can do for your product as far as marketing goes.
- When you combine social media with your webinar, word of your product has the potential to spread like wildfire. Not only can you get participants to interact with you directly, but you can also get them to interact using social media tools by sharing what they’re participating in. Imagine that in your next presentation you provide links to your products and ask your group to tweet it, post it on Facebook and anywhere else they provide status updates online. This alone can expand your reach even further.
Webinars can give your business a significant boost by creating a buzz around your product.
