The main purpose of a capture page is to encourage visitors to enter their contact details, usually an email address, so they can be added to your database. This allows you to stay in touch with them via email. This process of growing your database, or list building, is one of the most important aspects of an online business, which is why your capture page must be effective. Here are 7 tips on how to create a superstar landing page.
1. Keep it simple
When you create a capture page, keep in mind that its purpose is to capture a potential customer’s email address. Don’t clutter it up with a bunch of text and images. Highlight the main benefit of your product and why someone should enter their email in the subscription box.
2. Offer something of value for free
It is not likely that someone will give you their email address without receiving something in return. Therefore, when you have to offer something of value in exchange for your email address. This could be a report, an ebook, or a video tutorial. Make sure that you provide value because what you are giving away is a representation of the value of your product or service that you are trying to sell.
3. Know your keywords
Research the keywords your target audience is using and place them in your text. Look for high value, low competition keywords to attract your audience. Use keyword tools like Wordtracker, Book Keyword Tool, and Keyword Eye.
4. Create attention-grabbing headlines
The title is the most important element when you create a landing page. Making sure it contains an important keyword relevant to the benefit of your product. This will help improve page ranking in search engines and help your audience better understand your offer.
5. Think about adding video
Including a video when you create a landing page can turn traditional, static content material into action-driven information that projects your message in a highly effective way.
6. Mobile Friendly Design
It’s important that your capture page is viewable on a mobile or tablet device. Over 25% of internet users only access the internet through a mobile device and if your landing page is not mobile friendly you can expect to lose a lot of potential customers.
7. Just the email address
The more details you ask for, the lower your conversion rate will be, so just ask for the email address. You can learn more from them as you start to build a relationship with them.
