The lifeblood of multi-level marketing (MLM) organizations is their downline, or membership. It is a constant activity to recruit, train and motivate the downline to sell products and build the organization. Many MLMs have found that using conference calls to achieve these goals has produced extremely vibrant results. So here are five apps that use teleconferencing to build your MLM into a successful and thriving business.
Recruitment – Conference calls can and should be used to recruit new downlines. These calls should be the responsibility of the existing downline so they can continue to build their own downline. Each member must draw their own conference tally of twenty games. They should schedule thirty minute conference calls in the evening, from 6 to 9 pm, on as many days as they can get potential members to attend.
A typical call would work like this: the moderator or current member would host the call and invite at least ten potential members to the call. To get ten attendees, you may have to invite thirty prospects. You can get leads through email, online, and personal marketing. Have all parties dial your conference phone number and enter your access code. After everyone is connected, the moderator will start the call. The first part of the call is dedicated to introducing the organization and the income opportunity to new prospects. Examples are then given of how much money existing members have made and how successful they are. Sometimes these members give personal testimonials. The conclusion of the call is to close the new prospect in the MLM purchase with the initial purchase of a sales kit. Here is an example of the results of each successful organization conference call: Ten parties attend and listen to the call, three or four parties are interested, and one or two parties buy $165. dirty kit. This organization through this conference call procedure recruited thousands of new downlines over a two year period.
Accounts for conference calls would be the responsibility of each member and each member would make their own calls and do their own marketing.
Motivational Meetings – The headquarters and the various regional heads of the MLM should hold motivational conference calls to stimulate the downline and inspire them to action. These calls are typically 60 minute long calls, from 100 to 5000 parties, and involve a lot of hoopla and celebration. After the presentations, inspiring success stories engage personally with the audience, followed by awards and lots of applause. Large commission or bonus checks are often handed out to impress the downline. At the end of the call, an incentive challenge is given to the downline to motivate them to sell more products for the MLM.
These large calls should be handled by a conference company operator who can put the call in “listen only” mode when the hosts are talking and then put the call in “interactive” mode when everyone can hear the applause and excitement of the group. . The operator can also mute any appearance on the call that tries to interfere or interrupt the call. The operator can conduct polls and conduct “question and answer” sessions. The use of a conference company operator is recommended because of his experience with these calls and costs only an hourly rate for labor. Also note that for these large conferences the free services should not be used due to contention issues. During the evening peak hours when these large calls are made, the number of people using the free services is so great that they occupy the conference bridges. You can’t afford to have half your conferees not make it to the call. You should use a flat-rate monthly service, where you pay one fee per month for all your calls, and rest assured that the conference provider can handle the high volume of your calls.
Sales Webinars – One of the best methods to sell MLM products and services is through the downline through sales webinars. With the advent of web conferencing services over the Internet, MLM members can hold webinars with their prospects and never have to leave home. They just need a home computer/laptop and a good internet connection and they are in business.
Using web conferencing, the host can show PowerPoint slides, display websites and forms, play videos, and use the whiteboard to illustrate principles and calculations. Questions and answers can be done using the web tool and one-on-one chat can be used to communicate with individual speakers.
Webinar services can be purchased by the minute or by prescription, meaning a flat fee per month based on the number of seats needed for your typical webinar. An operator from the conferencing company can be hired for an hourly rate to run your webinar controls while you and your co-moderators focus on the content.
Interlocutor Line – Line interrupting is the use of a conference company operator to monitor any or all conference calls in an effort to weed out people trying to interrupt calls. For a simple hourly fee, an operator can quickly identify which line is making the noise and mute that line. In large calls, there may be multiple parties generating disturbances. The operator will promptly put an end to such distractions.
Subconference – MLMs can use subconferences within their large conference calls to break up different subgroups based on geography, product line, or organizational divisions so they can have their own internal discussions that relate specifically to that subgroup. After the subgroups have finished their separate discussions, everyone can rejoin the big call to move on to the next topic.
The subconference function is accomplished through a conference company operator, whom the host would summon at the appropriate time to start dividing the large call into subgroups. At the end of the subgroup conferences, the host would be summoned again to restore the call in a large group.
There you have it, five MLM teleconferencing apps that can help you recruit, motivate, and sell products and services, leading to building an extremely successful and profitable organization.
