The holidays are behind us and it’s time to start working on your 2009 marketing campaigns. Depending on your business, there are some very important promotional areas to keep on your radar in the first quarter of 2009. Some marketing highlights they include the presidential inauguration, the Super Bowl, Valentine’s Day and yes, the beginning of spring in March.
If any of these topics gives you the opportunity to create a promotion for your business, now is the time to start designing and developing some interesting emails to send to your customers. Here are some email marketing tips to help you get started:
1. Make sure your email list is up to date. Add the emails you need to get on the list and remove the unsubscribed ones from your previous emails.
2. Be sure to comply with the mark. If you changed anything about your company logo towards the end of 2008, make sure all your marketing designs, including emails, now include your updated corporate look. Update business cards, website, in-store promotional signage, and anything else that reflects your business identity. Consistency is important.
3. Review your lead generation systems to make any necessary changes and updates. If there are new places you can get leads from, make sure they are going through your system.
4. Try something new or different in 2009. If you did email marketing in 2008, challenge yourself to do something different in 2009, like embedding videos, podcasts, or some exciting new promotional offers. Always challenge yourself to be even more creative with your emails.
Above all else, take the time to make your email marketing a priority. Momentum is the number one aspect of a successful email marketing campaign throughout the year. And with the slow economy, your customers and prospects need even more reasons why they should shop with you.
How have you challenged yourself for your 2009 email campaigns?
