Best practices for creating videos for your website
Great Web Hosting Tools for Videos and Website Marketing
Use your web hosting account to create a blog or website as a destination for viewers, then create videos that can serve as traffic generators for your website. You can create professional videos even if you have no movie experience.
YouTube is the second largest search engine in the world. By analyzing all the elements that create persuasive videos that move viewers to action, you can increase the sales of your business website.
YouTube video marketing
There are five important elements of persuasive videos that you can post to YouTube, and by following these elements, your videos can better move your viewers into action.
Why is video so important?
At its most basic level, video is a communication tool that can be used in an unlimited number of ways. You can incorporate video into everything that people are teaching you for your business. You can have a video, for example, for testimonials, how to drive traffic to a website, a video that teaches your audience and educates them, even a video that encourages your website visitors to opt-in to participate in your list of email. Making a video is really simple, fast and efficient and it can be used in many ways such as networking on social media sites. The ultimate goal is to use your web hosting account to create a destination website or blog that you can drive traffic to. Videos can generate huge traffic on your website or blog.
YouTube videos are the most shared form of content within Facebook. Videos are a powerful tool to communicate your message. Business owners can use video as a “welcome” when people sign up for their product or service. Screenshots can be used to show people how to do something by implementing screenshots on video. And when you physically put yourself in front of the camera, something special happens. Viewers watching your videos feel like they know you on a deeper level and a relationship ensues. When this happens to your audience, your subscribers, and your visitors, it changes the game for you. Rather than being a salesperson and constantly presenting your product or service, videos can take your relationship to a level that attracts the kind of customers and business you want. When you connect with people in a face-to-face interaction, it transcends what can happen online. There is something special about that feeling and the videos are the closest you can get to that face-to-face contact. You don’t have to get in front of the camera, but if you do it is very beneficial because when people watch your videos, there is a unique person who connects with you and receives your message. It has a dramatic impact.
Video components that move people to action
Many people think that you should focus on what software to use, what equipment, camera and tripod to use. All of these things are important but secondary to strategy. Keep in mind that what is more important than the equipment you use is strategy. By developing a strategy and action plan before video production, you can turn an ordinary video project into one that is successful, adds value to the audience, and drives traffic to your website, your community, and build your list. subscribers, which generates new sales opportunities for your business. Be precise and detailed when presenting video content online. Keep your videos in sync and avoid rambling.
Before creating your videos
Sit back and take the time to start writing your videos. Write a strategy, outline, or plan in some way that details exactly what you plan for the video. Clarity improves and traffic and efficiency improve dramatically.
Five elements of a persuasive video
- Attention taker it is similar to a title in an article or blog post. You want people to know exactly what your video is about as quickly as possible. Six to eight seconds is all it takes for this phase. Don’t even waste time saying, “Hi, my name is Joe.” Instead, go straight to the introduction saying “In this video we are going to talk about xyz”. or ask a question. Have as much fun as you can. The point is that between six and eight seconds, your viewer should have a very good idea of what the video is about. The viewer needs to know what they are going to gain from watching your video. Start your video by providing value to your audience, informing and educating them. This is how you will get views. YouTube is not the place for commercials. The attention rate is very low with videos because when a person is watching a video, all three main modalities are involved: audio, visual, and kinesthetic. The videos are like a mini transformation. Podcasts, on the other hand, give people the opportunity to multitask, like driving, for example, while listening. You can’t do that with video. With videos, you have a much more condensed amount of time to deliver your message and get people’s attention. If you can hold viewers’ attention, you are connecting with that viewer and drawing them in.
- Introductory bumpers It includes your branding, your logo, music, telling people what your video is about, what your show is about. As soon as you tell the listener what you have, this is where you can launch a little commercial. This is the best way to mark your program. Call it a show because it elevates your video to a higher level. It legitimizes you. The entire branding package is described in the Intro Bumper.
Videoscribe.tv is a software that offers an efficient way to create attractive videos. You can create amazing marketing videos, how-to talks, add a visual element to your talk or story, bring illustrations to life, display text, logos, or photos, and keep any audience captivated. An example of this is a video with a hand drawing on the screen that captures the viewer’s attention. This is a great place to put your logo, slogan, and some music.
VideoHive.net is a website that sells ready-made templates, royalty-free, ready for you to customize. They can be purchased for $ 5 to $ 15. They are actually just AfterEffects templates.
After the effects is a digital motion graphics and composition software tool published by Adobe Systems. With a VideoHive.net template, you have a head start with your video. Find someone with basic video experience to whom you can outsource this project and ask that person to customize your template. You can use
Odesk.com hire someone without spending a lot of money. Have them customize the template with your logo. For around $ 10, you can ask someone to connect your logo and tagline. Now save it and use it over and over again as a video template that you can connect to all your future videos. This will save you time and money on each video by adding an intro that is professional and consistent.
Sparkol.com is another unique video production tool that allows you to create engaging and animated videos quickly and easily. Getting involved is the key. It’s a wow factor. This phase should be done in six seconds or less. - happy It includes the gist of your video and its purpose is to deliver the value you promised. If you said at the beginning of the video that your video would provide value, this is where you need to keep that promise. You need to tell the viewer why your video is important, otherwise the viewer might take your content for granted. You must do this as quickly as possible. Becoming a teacher and marketer is important in this phase. Tell the viewer why your content is important. You need to convince the viewer of the importance of your content before providing the actual content. Then you can show the viewer what you do or the steps in your video “how to do it”, for example. Give the viewer a line or two about why your video is so valuable, and then provide the content. Make sure you have conveyed the benefits and results of your video. What is the end result? What will happen after the viewer does what is described in the video? The actual content can include tips, education, entertainment, or it can tell the viewer what to do in your video content. A video is a minitransformation with a closed transformation that stands alone. You should include a thing or a topic in your video content. Keep your content accurate and topic-oriented. Be unique; be entertained. Re-establish your viewers’ attention span. Next, tell the viewer something that is coming up or tell them something that will be at the end of the video. Give the viewer a reason to stay. Teasing the viewer with something that comes close keeps the viewer engaged and creates higher perceived value. The call to action is essential to include it in this phase. Tell the viewer exactly what to do and why they should do it. The last part of the content should include another instance of your call to action. Tell them what, why and how to do something. Move someone who is passive to become active. Thank people for watching your video. You can close this phase of the video by saying something, for example, “I’ll see you on the next page when you click the link.”
- Altro bumper implies that you sign your video. Finalize the videos in the same way that you opened them. You can even put the same Intro Bumper in this phase. It ties everything. Consistent branding is catchy and sticks. Use text to better state your call to action. Make your video ‘humanize’. You can do this by throwing a few mistakes that show people that you are a human being capable of making mistakes. This does two things: It trains people to stay until the end of your video. The second thing it does is it shows people that you are human and that you make mistakes. Generate a report and help the viewer understand and connect with you. People want to be entertained and this part of the Altro Bumper shows people that when you make mistakes, you laugh, which creates a deeper connection between you and the viewer. After all, this is the ultimate goal of the video because we all know that people buy from those they like, know, and trust.
- Taking Include a video directory, like a simple card, that gives people a choice of what they want to do next. When the video ends, a video directory can provide a link to your website, the option to view additional videos, join your subscription email list, view more bugs, subscribe to your YouTube channel, etc. It gives people the opportunity to take the next step and offers options to do so.
By analyzing the principles of video production and defining a strategy before moving on to your next video project, the end result will be a more professional and effective video.
Marketing your website with video
Embed your videos on your blog or website. Make sure to include your URL and keywords in the video description. Google owns YouTube, so the keywords in the video description will help your SEO efforts.
Connect Twitter to your YouTube channel by logging into your YouTube account and clicking on your username, “settings”, then on the left of the screen, click “share.” You can connect Facebook and Twitter accounts on your YouTube channel to further market your videos and increase distribution. From the YouTube “share” screen, you will have activity options. Good settings within the “share” options are “like” and / or “favorite”. If you “like” a video, it will automatically be posted on your Twitter account that you liked that video and also on your Facebook profile with the player so that people can easily view the video and hopefully they will like, comment, or they will share your video.
