Some time ago we had a society, but today we have social networks! As an agent of transformation, he has had a huge impact on our culture, business, and the world at large. There has been an increase in transparency, with an increasing number of people expressing themselves on the social web.
There has been hardly any facet of our daily lives that has not been influenced by this amazing tool. Have you ever wondered how social networks have changed us? Social media platforms like Facebook, Twitter, Pinterest, instagramYouTube and others have revolutionized the way we interact with each other.
Social Web 2015 – What does it look like?
There are so many exciting developments on the social web that it has led to a massive insurgency. Social messaging platforms like Snapchat and WhatsApp they have come to influence the social sphere in such a way that they are now considered quasi-social networks in their own way.
Smartphone penetration has skyrocketed like never before, with around 1.65 billion active mobile social accounts worldwide. The mobile has been presented as an obsessive technology that drives growth in the social sphere and becomes a disruptive agent.
How social networks have changed us – The positive side
Our world has become a Global Village, connected at all times by the social network. Such is the impact of social media on our lives that staying away from it can lead to extinction, and who wants to become obsolete in today’s connectivity-intensive world?
Here is a brief truth about the positive impact of social media:
· free flow communication
Do you remember those moments when you were hesitant to share your opinion? Today, the social sphere encompasses unimpeded communication and no barriers to interaction. It allows like-minded people to meet and weigh in on a common platform. It helps unite people working for common goals and also gives them a viable direction to invest their efforts.
· Empowerment of the masses
Don’t you wonder how social networks have changed us and empowered us more? There is a massive empowerment, the result of the exchange of ideas on the social sphere. The masses have become more empowered and informed. It allows people to get first hand information and the world is becoming a smaller place to live.
· Business and Marketing
Today, the boundaries between businesses and their target audiences are rapidly shrinking. It has become easier to connect with customers and provide feedback. This has helped companies to become more customer-focused and increase the quality of their services.
The playing fields have been leveled today, and the power of sound business ideas makes it possible for businesses to thrive, with the influence of social media increasing exponentially.
How Social Media Has Changed Us – The Downside
With its fair share of advantages, it’s easy to believe that the social realm is a bed of roses, leading to positive change. However, the path is not so rosy! The thorns that stick with the benefits of socializing also have the power to suppress the sweet scent of their various benefits. Here are some ways the social sphere hasn’t been too good for us:
· inauthenticity
There is so much data about the social sphere, that it could be very difficult to filter authentic information. Authenticity is best left to the discretion of the general public, which also makes them very opinionated. This lack of authentic information leaves most people misinformed and even leads to unnecessary diatribes.
· Angry and slanderous social crowds
Do you love reading regular news from your favorite social networking website? It can be great to have news at your fingertips, but not too great if it becomes a trial ground for anything. While this has a favorable outcome in most cases, it also has a downside. Sometimes the news triggers massive social wars that result in ugly political rants followed by smears and smears on public platforms.
· Lack of security
Whenever I ask myself how social networks have changed us, one word that comes to mind is insecurity… Due to the enormous amount of informational exchanges in the social sphere, it has become a great champion of the distrust. It has become one of those communication channels, which is increasingly seen as insecure and unreliable. It allows the dissemination of information to untrustworthy audiences, leading to higher crime rates.
That was a bit honest about the pros and cons of going social from our end… If I had to conclude about how social media has changed us, I’d say it has its own ups and downs, but it’s up to us to make the best of it. . Care is imperative when using it, but the benefits of social media are too good to ignore.
Did you know the amazing ways social media could help you get closer to success? If not, get in touch with the digital marketing experts to make a lasting impact in the social sphere!
