Instagram continues to host millions of photos every day and if you are a business owner looking to promote your products, you need to add this photo sharing platform to your social media channels. With 300 million monthly active users and more than 75 million daily users, there is no doubt that Instagram is an effective marketing tool for attracting potential customers.
However, keep in mind that using Instagram for marketing should be more than just taking photos, applying filters, and posting them to your news feed. You can still take several steps to make sure your photos stand out and attract more attention.
Design your photos
When you share images of your products, it is better to be more creative when taking pictures of them. Look for a different angle than usual or you can include another item along with your product.
You can also add text to your photo to attract more attention.
Adequate lighting is a must. Whether you are taking photos indoors or outdoors, keep lighting in mind. Lighting is crucial to telling a story about your product, so be sure to use the light correctly.
Also decide if you want to share certain photos in color or simply in black and white. And consider using Instagram filters as well.
Choose your filters well to make sure you create the right effect on the story you are telling through your images.
Include a caption
While a photo is already worth a thousand words, adding a well-written caption can attract more attention from Instagram users. Think of a caption that best describes the image and story you would like to convey.
Include a call to action
Including a call to action in your post helps encourage your followers and potential customers to take action. This step is also effective in gaining new followers.
Remember to create a call to action that easily grabs attention and can prompt people to act immediately while viewing your image.
Hashtags are vital on Instagram, so include multiple of them in every image you share. Ideally, include three to five hashtags just for each photo you post.
Adding relevant and popular hashtags helps other users easily find your photo. You can even start a hashtag campaign using your branding that your followers can use in their posts.
Take note of these tips every time you post an image on Instagram and you can be sure to attract more potential customers and improve your sales in the future.