During the inception of the Internet 2 decades ago, no one could have imagined the level of influence it will have on our collective lives. While it’s true that the opinion of a single individual doesn’t really matter, when it comes to the virtual world, a single opinion can catch on like wildfire and spread across the globe in a matter of hours. This type of growth was unthinkable at one point. Yet the facts we see are right before us in the form of a myriad series of examples over the years.
The question is: “What is the factor driving this kind of frenzy of spread?” Social network.
With the advent of websites like Facebook and Twitter, it’s very easy to imagine how ideas can be spread. We are all connected and that is precisely what drives the appeal of digital marketing. In today’s world, it’s not enough for a business to simply look at its offline presence. With more and more people online every day, it’s nearly impossible to tell where real life ends and virtual life begins. Precisely for this reason, most companies try to tread carefully on the Internet.
However, it is now unquestionable that most marketing companies need social media to function just as much as they need marketing in the real world. The reasons are obvious and range from the low cost of operating on the Internet to the rapid commercialization. Speed is essential. Markets can go up and down during the day depending on what factor captures the public’s imagination. So to capitalize on this kind of speed, the internet is pretty much invaluable. Of course, almost no maintenance costs and low tax benefits are also very lucrative.
However, social influence doesn’t just end with marketing itself. Most of the decisions a business makes are now directly based on customer preferences. The reason for this is the advent of big data. We are now connected in ways that show our preferences directly. The advent of analysis of these decisions gives these digital marketing companies concrete ideas about what their next stock prices should be and who their next brand ambassador may be.
All things considered, in today’s world, it’s virtually impossible to be isolated from anything else with the invention of the Internet. While digital marketing makes use of this knowledge very profitably, there can be consequences if the same information is handled irresponsibly. Whatever the outcome, it is undoubtedly true that digital marketing is the way of the future.
The question is: “How prepared are you for the future?”
