The evolution of Snap is expected to create some exciting new opportunities in 2017, to say the least. In recent months, Snap, formerly and more popularly known as Snapchat, has improved by leaps and bounds. Experts predict great things for this platform in the coming days. Snap has already managed to change the main trends and user expectations in the world of social media marketing. Thanks to Snap, the moment-focused view of communication is back. This has meant more live and spontaneous content. It has helped developers to create more apps geared towards mobile platforms.
Snap has also produced vertical videos and made them part of the mainstream. However, it is now looking to develop products that fall outside the scope of its focus domain: messaging. It is looking to bring real-world glasses to its users so they can capture first-person visual information. When it comes to social media optimization, Snap will be right in the thick of things. It’s also expected to provide some major league marketing opportunities.
Twitter fatigue will get worse
Experts feel that all is not well with Twitter and that 2017 is not expected to improve either. In fact, in recent years many people have been saying that Twitter will soon die a natural death. However, there are also those who believe that in all likelihood Twitter will be there for at least another year. However, they also say that Twitter fatigue will increase significantly in 2017. Twitter is known for its brief updates delivered at a breakneck pace, but it also contributes to a large number of incoming and outgoing tweets.
When it started it was quite exciting for the simple reason that it was new. However, now users have gotten used to it and are asking for something very different. They want it to be bigger, have more detail, and also have more interesting content. They also want the pace to be slower. In fact, Instagram has already started to slow down its rate of updates.
More sensational experiences
Yes, this is what users will want in 2017 and they want social media to fulfill that role, to be the provider, so to speak. It would no longer be enough for users to declare on social networks that they will attend an event: they must show others how it feels to attend that event live. This can be achieved through live video and 360-degree images. Even real-time publishing could also solve the puzzle to some extent. The basic idea would be to make others, who are not there, feel part of the whole show. They must feel that they are a genuine, organic part of the whole experience, even as it continues to unravel.
