To decide the user segment or target market for an application, all you need is to know all the pain points of mobile users. The key touchpoint of a mobile app is its ability to influence brand interactions, improve UX (user experience), and increase customer satisfaction. But how do you make sure that the app you’re getting for your business will reach the right users? Does it accompany all the features that users desperately needed? There are many things you need to know well to ensure that your app captures the right audience or the right opportunities in the market. The only way to achieve this is by knowing the emotions that are reproduced in the minds of the users and touching the right fiber.
The next section walks you through how to learn user sentiment and then create an app that resonates with them.
Understand the applications that are already prevailing
To gain your own position in the market, first learn about the pain points of existing applications. List your competitor apps, study and analyze their product information, reviews, comments and market statistics. Take a good look around for missing solutions or problems users are facing from reviews and place them in your own.
Study user behavior
Talking directly with users is the best way to understand their pain points. There are many ways to do that. Online/offline surveys, interviews or focus groups. You should analyze from the answers your expectations of an application solution and create your own to meet them.
Create User Personas
To target the right audience in the market, create user personas, as they help identify the true emotions of users associated with the app after finding out some real facts about them. Personas are simply complete user profiles that include vital personal details such as locations, mobile usage behavior, needs, or expectations. With personas, you can really get a complete sense of the “who and why” of your app creation.
User journey map is an essential consideration
Knowing the users’ journey helps to adapt the application to their changing behaviors over time. It will help you perceive the user experience from their point of view, how they like to interact with the brand and what are the key areas to improve. Eventually, this will allow you to fine-tune your app’s features perfectly according to user behavior and convert them into loyal followers.
Businesses that don’t recognize the core customer sentiments behind an app’s use clearly can’t come up with a user-centric app solution that meets all their needs. The key way is always to know your desires, emotions, preferences or pain points well and work hard to address them through your application in question. This is how you will find your app targeting the right users or taking advantage of the right opportunity in the market.
