What is the purpose of personal branding?
Why should you personally brand yourself in the market? Why not sell multiple products and get branded for your brand or products? Anonymity in the marketplace will lead to less than favorable results. Huge potential for targeted leads and revenue is being lost. Building a brand is one of the first steps in marketing 101. Simply put, think of the word “brand” and apply it with the word “trust.” When building strong brands, understand that this process will take time – it doesn’t happen overnight. To build your brand, you will require:
- a loyal and trustworthy customer base who share with the world about your brand
- first class service
- a great product
The power of personal branding in business
- Building strong brands can take years if not orchestrated perfectly. You can incorporate a few steps to help speed up this process:
- start building a loyal customer base using subscription forms on your blog and / or websites
- start building an online presence through article marketing to build a brand within search engines
Building and developing a strong customer “roster” opens up the opportunity for you to start marketing directly to these specific leads. An initial introduction to your website or blog offers something unique. The word “free” really attracts attention. It can be a newsletter, an e-book, a video series, etc., the possibilities are open.
Why it makes sense to brand yourself as an expert
Once you choose to brand yourself, be sure to stick to one thing and one thing only. Don’t try to be the article creator, HTML coder, website designer, and IT specialist. All the major companies that have worked to create strong brands for themselves started with a concept or product.
Steps to Success On Personal brand
There are a few key steps to building a strong brand:
- buy a good domain name based on keywords
- an official website or blog created
- Good content in depth Search engine optimization (SEO)
As your brand begins to grow, surely the ultimate goal of every business owner is to be the only company someone thinks of when they need a service. So while you examine what it takes to build strong brands, pick your niche. When you start researching to find a niche, research the competition.
Investigate sub-niches, which may have a lower base of competition. Once you have determined your niche, start keyword analysis, Google’s keyword tool is quite useful. Start creating content to share and distribute in an effort to appear in search engines. Through proper keyword research and SEO content, this will help secure your listings within the first few pages, the first step in your lead generation process to reach targeted leads.
