Combine the power of today’s social media with the constant need for business growth, and you’ll get a host of:
- waiting for success
- Wishing things would “go viral”
- Comparing to someone else who “was great”
- Be willing to pay exorbitant amounts for social media experts
- Begging for growth
But the recipe for business growth hasn’t changed. It remains the same:
- define what you want
- find out how to get what you want
- and then do it
Rather expecting and wishing for success, wouldn’t it be better to control the process? Then you can press the REPEAT button as many times as you want.
Fortunately, you can get the business growth you want and need, time after time. Whatever your industry, business growth is the goal.
Here you will know how you can do it:
STEP #1: Define what you want
Starting at the top, do you know what you want? Are you looking for knowledge, leads, referrals, authority, respect, recognition, local networking, open doors, branding, more sales, retention, upsells, or something else?
Make sure you know exactly what YOU need. What specifically is it that will propel your business to the next level? What will cause the exponential growth you seek? What exactly did you want to “go viral” and how would that have helped you?
Once you know what your business needs, the next step is to figure out how to get it.
STEP #2: Find out how to get what you want
Mike had a pressing need: RETENTION. Together, we created a book (printing cost was less than $1/bk) that was delivered to their customers. The book explained the benefits of nutritional supplements that Mike’s company created and sold. Each supplement order included the little book, which increased retention as people became more knowledgeable about the product. As a result, the company’s profits increased by $100,000 to $200,000 per month because customers stayed on the product for an additional 2-3 months.
Dave wanted one thing: more SALES from his core product (a $2,000 leadership program). We created a book (less than $1/bk to print) that was sold to his franchise sales reps (for $3/bk) who in turn delivered the books to his prospects. Business skyrocketed! The leadership program sold out faster than ever. Dave quickly reprinted 5,000 more books and repeated the process.
Beth wanted more BUSINESS. As a commercial architect, she was always looking for more jobs, leads, and referrals. We created a children’s book, in full color with a glossy hardcover, that costs about $5 per book to print. Every person he did business with received a copy. And when customers went home and read her book to their children, they couldn’t help but remember Beth! And recommend it! And her business grew.
Chris needed a JOB. We created a little book (about $4/bk to print) that turned 8 job interviews into 8 job offers! The challenge for him became which job to choose.
Bill wanted REFERENCES. As a home inspector, he wanted as many businesses as he could handle. He bought a DIY home maintenance book (for about $10) and gave it to his customers as a little “thank you for his business.” A client referred Bill to everyone he knew who was buying or selling a home. A $10 book turned into countless references!
The stories are endless, but each of these real world examples shows the incredible power of repeatable business growth. For more retention, sales, business, jobs, or referrals, all of these people need to make us hit their own REPEAT button!
They know what they want and they know how to get it. Its growth is repeatable!
STEP #3: Then do it
When you know exactly what you need to grow your core business and have a proven way to get the growth you want, the only thing left is to do it. And then you can do it as many times as you want. REPEAT… REPEAT… REPEAT is now at your fingertips!
This is so much better than any “viral” hit because you are the one in control of it. You created it, and that means you’re in charge. You can modify and refine it. And you can do it over and over again.
Repeatable business growth is real, consistent, and profitable growth. Is that what you want!
