Large, medium and small companies pay attention to the trends that are taking place. As you decide how to advertise to your customers, you may be wondering what the best advertising is. We’ll take a look at two things you need to know about making TV commercials or marketing online (digital marketing) and what you can expect in the near future.
First of all, according to TVB, television advertising investment increased by 7.7% in 2012 or almost 22,000 million dollars. And according to eMarketer, online ad spend increased 16.6% in 2012, or nearly $38 billion.
Although there was a smaller percentage increase in TV ads, the total dollars spent were 2.5 times higher. So does this make TV advertising a better option?
Second, let’s look at the number of people who watch TV versus the number of people who surf the Internet. In the United States, 283 million people watch television and 212 million people surf the Internet.
Clearly, there are still more people watching TV than surfing the web. Again, this might seem like TV advertising wins again, right?
Many advertising companies admit that the time has come to crown a new king. Nearly 75% of ad agencies report that online video ads are taking customers to the next level because they are more effective.
Why is this happening? As more and more people become aware of smartphones, tablets, and other devices that allow them to browse the web, this audience will continue to grow.
People now have the option to watch whatever they want. Facebook, Google+, Twitter and Pinterest allow the user to decide what is important. TV advertising doesn’t really give you this option.
Digital viewing is driving the online video ad market, according to eMarketer. YouTube claims that 72 hours of video are uploaded every minute and that’s data from 2011!
There is no doubt that TV has a 4+ decade lead in digital marketing, but this reign of supremacy may come to an end in the next few years.
Online marketing can push the boundaries unlike a TV commercial. The Federal Trade Commission doesn’t scrutinize Internet ads as much as it does TV ads.
The main reason why online marketing has become so big and fast is because you can create a free advertisement very easily on the internet. This is not the case with commercials on television.
If you’re a small business, the answer seems pretty obvious. You have the opportunity to connect with your customers on a very personal level and it won’t cost you much more than your time.
Large and medium-sized businesses may have the budget to use TV commercials and online marketing. How to advertise your business is up to you. But you can’t ignore the potential that digital marketing can bring to your business.
