Since more than 50% of website visitors and email recipients view information on their mobile devices, and many do so from their social media platforms, it is always a good idea to check your insurance agency’s website. to make sure your customers and prospects have a positive website user experience. . Here are some key areas to focus on when reviewing your insurance agency’s website:
Don’t create a separate mobile version of your website
A few years ago, your company could have two websites, one for desktop users and one for mobile devices. This is a very bad idea nowadays as it duplicates your efforts and can annoy customers, prospects, and search engines.
Use responsive design principles
Responsive layout uses coding to fit a website based on the size of the viewport. The methods have advanced rapidly and you no longer have to hide content from mobile device users. You can display your content for both desktop users and mobile devices.
Always use high resolution images
With mobile devices using high resolution retina displays, it is critical that your website uses the highest resolution images available. Mobile images are recommended to have twice the resolution of desktop images to accommodate Retina displays.
Use larger font sizes
Font size is important when it comes to mobile design. Fonts must be large enough to read without further zooming. A general rule of thumb is to keep the main font size around 14px.
The button size should also be large
The buttons should also be large on mobile devices. You don’t want to frustrate a potential customer because they tried to hit the contact button but accidentally pressed your privacy policy. In general, 44 px by 44 px is a good rule of thumb.
Keep it simple
A simpler design helps ensure there are fewer problems when sizing to fit a mobile device. It will also make it easier for your prospects and customers to find relevant information. Be sure to review each key item on your insurance agency’s website and assess its value. Is each item placed where visitors can see it better?
Use Google’s Mobile Compatibility Test
Use Google’s Mobile Friendy Test to make sure your website is mobile friendly and you don’t have any issues preventing the site from displaying properly on mobile devices. Google considers a website to be mobile-friendly if its Googlebot detects the following key attributes:
Links and buttons are easy to use on a mobile device
The text font can be read without zooming.
Site avoids rare mobile software like Flash
Content and images are automatically sized without scrolling
If your agency website needs updating and you don’t have the internal resources to do so, or if your agency is looking to increase inbound traffic and insurance leads, you may consider outsourcing your website initiative to a firm. competent insurance agency marketing team.
