Spending time driving traffic to your home Internet business is a waste of time without this crucial element.
Every person reading this has at least one internet home business, many of us have a few, some of us have many. I wonder how many of us are missing a crucial puzzle piece on our sites that makes all the time and effort we put into getting people to our sites a waste of time.
First, let’s look at some harsh realities of doing business on the Internet. The first reality is this: out of every hundred people who own a Home Business on the Internet, less than 2% of them will be successful. That’s a scary stat to be sure. Less than 2% is a number that we should all put on our bathroom mirror and look at every day. One of the reasons this number is so low, compared to the real world success rate of 12-15% depending on which statistics you use, is the nature of where we do business; In Internet.
The problem with doing business on the Internet and owning a home business on the Internet is this; we all operate in a big deep black hole. No one knows we exist unless we tell them over and over again. Setting up a store on the Internet is almost the same as setting up a store on our bases. We might be living on the side of a busy road, thousands of people might be driving past our houses on a daily basis, and all that traffic is wasted because we are operating out of our bases and no one knows we exist. Something like our sites on the Internet.
We have a multiple problem; we need a way to make people, traffic know where we are, that we exist. So we have to get them to visit our site. And then after all of that, we need them to do whatever we want them to do when they finally get to our site. That prize contains the contents of a small book, not to mention a short article. I want to make a point, out of that potential little book. My point is this: we are all wasting our time if, when they arrive at our sites, there is nothing there.
95% of Home Business Internet sites have less than 5 pages of content. I wonder what the owners of these sites think when they install them. When I think of 5 pages of content or less, my first thought is that this site is not a business; it’s more of a hobby. If that’s the case, that’s great. The problem exists when these site owners think and act like they have a real business on their hands. I don’t want to be the one to break your dreams, but 5 pages of content isn’t going to do it.
Is there a magic number that says, when you cross this threshold, it stops being a hobby and you really have a home business on the Internet, with the focus on the commercial part? If there is, I’m not aware of one. My point is this, when people visit your site, there has to be some meat on the bones; there has to be a reason for them to stay, and more importantly, there has to be a reason for them to come back. We are talking about original content here. Original content is KING on the internet.
If you want your business to succeed you need original content on your site, without it your chances of success are slim to none. Original content is content that you created or had created for you and that does not appear anywhere else on the Internet. I’ll talk about the search engine ramifications later, but the source and originality of the content is very important. People and search engines alike like to see and read something that doesn’t appear anywhere except on your site.
I hope this has led you to take a second look at your site and reevaluate the quantity and originality of your content. Have a nice day.
