A banner is one that consists of a graphic image or animation that announces nuggets of information about the website. It can also be an advertisement that shows things from a certain company. This particular type of ad design can also be mentioned as the one that gives a fair idea about a particular company. It can appear as a type of ad that is mostly rectangular in shape and placed in a corner on the sides, top, or bottom. In the past, it should be mentioned that these only included within them a mixture of graphics and images. There have been big changes in the last two decades. With the advent of Flash, the entire spectrum of the banner concept has evolved dramatically with the result that banners include a complex combination of text, graphics, and animation. It is common these days to have such special advertisements of most of the trade related companies on the website of different companies. It is a good idea to hire an expert designer so that your designs stand out from the rest of your competitors. Although an expert design service would, in turn, cost a bomb, but the results you would get from it are truly impressive. These designs should be such that you are enthralled with the motif and become a positive lucrative business. A creative web banner design by an astute designer will generate the following benefits for your business:
• Innovative Designs – Any creative designer worth their salt will design unusual designs that make it imperative for the viewer to click on the ads and can convert into sales. These designs will surely surpass the patterns available on the net for free.
• Custom Size: The designer who works for your company can work to create custom ads for your needs that are best suited for the space available on a web page.
• Fixed or Animated – Although it’s up to you to choose whether it would be animated or fixed, you should know that animated will attract more clicks from your audience.
• File size: Ads should be optimized to load quickly on the website they’re advertised on. The ad size should be very less.
• The cost: It is useless to spend a lot of money on banner design because even the design made on a low budget can be effective. It is always better to go for a custom banner design for your business.
It must be remembered that this particular type of ads is a great form of marketing strategy. There are actually two types of banners that have become very popular over the years. They are the ones with layouts that take visitors to different internal web pages after clicking through to your main website. The other type of layouts leads to your website from a different website.
