Do you have a marketing strategy and plan for your business?
Without a marketing strategy and plan, you cannot achieve your business goals. It’s 101 for a business.
Whether you’re a start-up, entrepreneur, or business, strategizing for the first time, or tweaking your existing plan, this is the first and most important piece of your roadmap to success.
A smart marketing plan starts with a smart strategy.
Your First Step: A Marketing Strategy:
You need to be focused. You need a clear message. You need a process.
A marketing strategy is the overall overall plan, the high-level roadmap to help you achieve your business goals. After all, you can’t get there if you don’t know where you’re going!
The goal of a marketing strategy is to dig deep into your business, your sales process, your target market, your messaging, and current marketing to understand your successes and pinpoint your challenges.
You need to clarify your goals and objectives that will deliver results.
You need to identify your niche markets, core messages, elevator pitch, and mission, values, and vision statement. This is the foundation of your marketing plan and is the specific mix of marketing activities that will drive revenue.
During your marketing strategy, you should evaluate the following:
– Summary and mission of the organization
– Current message, elevator pitch, value and vision statement
– Products and/or Services
– Goals and success metrics
– Brand positioning
– Target markets and ideal customers
– Marketing audit: marketing budget, advertising (print/online), email, seasonal/other promotions
– Social media marketing audit: content strategy (images, videos), social media channels, blogs
– Review and evaluation of the website
– Review of the competitor site
-Search engine optimization
Your second step: a detailed marketing plan:
You need to be seen. You need to be heard. You need to be found.
The next step is to put together a detailed marketing plan from the information you’ve collected from your marketing strategy.
This is a detailed marketing roadmap, infrastructure and plan to be used for your marketing. It will include content development, promotional offer development, the most effective social media channels to be active with, email marketing, building an email list, and budgeting for Facebook advertising.
This detailed marketing plan will help your business or organization become more structured and is something you can implement right away to see success and become more profitable.
A marketing strategy and plan are the KEY to your success. Don’t delay and get started today.
